Atlantic online dating monogamy
e Harmony.com, for example, requires users to fill out a 436-question test “designed to evoke thoughtful and revealing responses” .
While many sites, e Harmony included, boast a matchmaking algorithm that uses science to pair potential partners, there is little proof that these tests and surveys actually result in more effective matchmaking.
The internet dating industry is expected to pass the billion threshold this year, and new online dating websites come online every day.
Looking to take advantage of this growing industry, many new online dating websites are targeting specific niches.
This study recognises four primary means of differentiation among online dating websites: revenue model, screening process, method of interaction, and niche targeting.
unpaid models, it is logical to assume that paid subscription websites boast more active users who are committed to finding a long-term relationship with a compatible mate.
Another important difference between online dating websites is the way in which they screen or profile potential members.
Some services, like Match.com, require only basic information to begin viewing others profiles.
Others take a more in-depth approach, requiring users to complete extensive surveys and personality tests.